Stryde Clothing
E-Commerce - Shopify
Clothing Brand
The Project
Maya Rivera who is a former group-fitness instructor turned entrepreneur, needed a sporty, trendy women’s activewear brand that read strong and feminine. She wanted a bold wordmark and an energetic emblem, plus a fast, mobile-first online store to sell performance leggings, tops, and seasonal capsule drops. Key asks: on-brand visuals for Instagram, quick checkout, and an approachable premium feel.
Our Solution
Brand & Logo
- Created the name treatment STRYDE in a bold, geometric sans-serif with slightly condensed letterforms to suggest speed and forward motion.
- Designed a compact emblem (an elongated, angular “arrow/stride” mark) that works as a clothing tag, app icon, and social avatar.
- Color system: vibrant pink as the brand accent with deep navy grounding — energetic, feminine, and athletic.
E-commerce
- Platform: Shopify.
- Mobile-first layout with large product imagery, concise benefit bullets, and flexible lifestyle + studio photo sections.
- Product pages: size guide, fabric tech table, quick add + sticky CTA, UGC/review block.
- Checkout: WooCommerce Payments + Stripe for global cards; Apple Pay / Google Pay enabled.
- Integrations: Instagram Shopping, and Google Analytics + GTM for event tracking.
