Before Ego Creative, I was a firefighter and later worked as a public relations coordinator. During a training exercise, I re-injured my knee from a motorcycle accident years earlier… an injury that had once put me in a wheelchair. That moment forced me to slow down and seriously rethink what I could do long-term without constantly being on my feet.

As I leaned further into digital work, I started building websites and systems that didn’t require physical strain. We originally launched under the name Municipal Core, focusing on CMS website solutions for government organizations. That work gave us a strong foundation in structure, accessibility, and reliability—things that still shape how we work today.

Over time, we noticed the same problem across the agency space: businesses were being overcharged for rushed, low-quality work with very little transparency. In May of 2024, we rebranded to focus more on business clients who wanted quality work without the agency fluff or inflated pricing.